Business Communications In A Multi National Organization Business Essay - Free Essay Example

Sample details Pages: 10 Words: 3090 Downloads: 8 Date added: 2017/06/26 Category Business Essay Type Research paper Did you like this example? Chapter 1 Background of research: Communication in a multi national organization plays a vital role and its one of the most important aspect from business point of view. Communication is vital for personal and professional communication. Communication can be both formal and informal by which the message can be conveyed between the managers and employees with in a business, or between the company and outsiders. Don’t waste time! Our writers will create an original "Business Communications In A Multi National Organization Business Essay" essay for you Create order Communication can be many was whether written, verbal, visual, electronic or non verbal but all has a special impact on the business conducted In the early years of corporate America, company managers were communicating in top- down format. Owner or the boss of the company use to pass the rules to the manager and the some rule was passed by the manager to the employee or the down-level employee and it was followed by the employee. Such kind of management attitude had little to input and the lower level had no chance to discuss there issue and issue were discussed behind the closed doors. Which led to the growth to form labor union .this kind labor union had a power to slow or shut down the productivity until the management fulfills the demands of the employee. And in solve the issue the corporations eventually set up communication system where the higher authority, manager and file members use to speak their mind to the union leader and representative. And organization started to implement what union said and eventually realized that the employee can be useful input in organization growth. So more opportunities were increased and many employee took this chance positively and jumped in and this kind of communication came to called as bottom up communication. In todays business environment , most company wants and encourages the employee to take an active role in the company and views which can improve the productivity or which can leads to the growth of organization are appreciated and rewarded as well and the ideas are been passed to the higher authority. In modern business environment .there are regular employee and management meeting are held and in the meeting the lower -level employee can stand up and ask the higher level manager a direct question with full expectation that there will be proper and direct answer in return. And now a day managers visit factories and service center area to observe the employee job and ask its opinion rather than readi ng just the review. This kind of communication helps the boss to keep in touch with employee and in this form communication plays a vital role. (www.referenceforbussiness.com). Aim of the research: The research aims to identify and investigate how the channels of communication can be improved in an multi- national company between the employee . Objective of the research: The objective of the research is to find out the importance of communication in a multi- national organization. What is the link between corporate business and communication in an organization? And what are the different channels of communication in an multinational organization and how this different channels directly or indirectly effect or make difference in a organization and what are the skills required to develop a positive and productive communication in an organization. How this intercultural communication in a multi- national organization can be effective and positive from business point of view. In this the researcher aim is to find and analyze how the channels of communication can be improved in a multi national organization which leads to a profitability of the organization. Chapter 2 Literature Review Literature review is the process of the selected research topic which is evaluated and helps to understand the context of the selected research topic. And in this section, we deal with the barriers and importance of communication in a multinational organization and its influence in the organization. The barriers of communication in an organization: A good effective communication in a business is necessary and specially in this competitive business world. A good communication in an organization will alone lead the employee to success. A team member will be able to take a profitable and productive decision in favor of the organization but the knowledge of barriers in communication can be good for employee and important for human resource professional so that they can take different techniques to deal with the communication issue. And some of commonly observed communication problem in business are as follows. Language barriers: Language barriers are major issue and lack of language knowledge can also be one of the biggest problems in an organization workplace and this specially observed in multi- national organization where employee work from different countries, with different nationality and they speak different languages as their mother tounge is different. This is a big issue but can be sort it out by the senior managers. Cultural barriers : Different culture people working together can be lead to cultural barriers and which can be one kind of communication barriers in the multi- national organization. this basically because people belonging from different country and cultures. Employee may find it difficult to communicate and feel hesitant to mix up with each other. Cultural diversity in the workplace can help greatly in dealing with this kind of issues in an organization. HR manager should come up with some unique idea and try to solve this complicated issue. 3)Less grasping power: If listener has less grasping power can lead to communication differences in the business. In a communication between employee and manger the listener has have good active and passive listing skills. If the listener has does not have good listening and detail knowledge on the subject of discussion, then communication gets more complicated and take more time. And this kind of communication barriers can be avoided by extensive research and training to the employee. Importance of good communication in multi-national organization: Effective communication of information and decision is one of the essential component in management and employee relationship. There any other features of communication. It can also work as a motivational tool .all different ways of communication are vital and important it can be written, oral, verbal or non-verbal communication 1) Increase productivity and efficiency: In a multi- national organization when there is proper communication takes place between the employee and the management level. The perfect information is been conveyed between employee which leads to proper action. And as there is less scope of misunderstanding between employees indirectly increases the productivity and services in an efficient manner.. 2) Employee job satisfaction: A good communication in workplace provides a clear path and by this the higher-level and lower can communicate with each other and solve workplace conflicts and problem amongst themselves. By good communication with in workplace will give good scope and will be accepted in healthier manner by both the parties manager and employee. This will decrease the problems and conflicts that the organization faces .and it will increase the productivity and services in the organization. along with that, the employee will get scope to improve their work and will be motivated when they do good work and duties . every time they make mistake or were unable to perform some duties the management can communicate with the employee and get the result in future and healthy communication will eventually lead to satisfaction at work. 3) Convey messages:( https://www.buzzle.com) Effective communication allows a process to take place. A sender sends a message through a medium and the receiver receives it and then the receiver reviews it and gives the feedback to the sender. With out this process no two people can communicate effectively. Hence, no work or information will be send or received which will lead to no work done so effective communication in vital to convey messages. We can understand that the channels of communication plays an important an organization. Chapter 3 Research methodology According to Johnson p, research methodology is the process of gathering data related to research topic. It helps the researcher by showing the different ways to conduct the research and the systematic ways to solve the research problem (Johnson p, 2000) In the research methodology section, the researcher needs to follow certain steps, which helps the researcher to make the research, the ways to collect the data and the ways to analyze the data which is gathered. According to Saunders M, Lewis P and Thronhill A, we can classify the research methodology into 8 basic types based on the ways of collecting the data. Theoretical- in the theoretical type of research methodology the research is based on the experiment and some kind of hypothesis as to be used by the researcher to begin the research process Applied- in this type of methodology is not suitable for generalized cases and can be used for individual cases and it is empirical and suitable for real world problems. Analytical- in this method the researcher need to rely on the facts and available data to reach the solution to research problem. This research method aims to find out the reasons for the research problem. For example how and why it happened so? Descriptive as the name indicates the research methodology, this method use descriptive ways to find a solution to the research problem. E,[orocal- this methodology is based on the experimental approach of data collection and it increases the possibility that result of the research finding supports the hypothesis of the research. This empirical method also based on the observation way of collecting the data. Conceptual- in this method the researcher need to rely on the existing data and interpret the existing data or develop new theories, which help the researcher to get the solution to the research problem. Quantitative- in the quantitative method the data collected is based on the numerical data . the method depends of mathema tical calculations and the statistical reports. The results are in numerical number. Some of the statistical terms used in this type of research method are mean, median, etc. Qualitative- the results for the qualitative analysis prepared on the basis of facts of on the basis of the trend in the chosen sample size. It is not based on the numerical data and it depends on the quality of the chosen sample or colour of the chosen sample ( Saunders M, Lewis P and Thronhill A, 2007) In the given research problem we can choose any of the above defined research methodology. Let us assume we are going to use the quantitative analysis for this research problem. Data collection methods It is the term used to represent the way to collect data related to the research problem. There are two types of data type primary data and the secondary data. The way in which the data collects decides whether the data is primary or secondary. In the research problem we can use the primary data. There are many ways to collect the primary data. The different ways to collect the primary and secondary data are described in the following paragraphs. Ways to collect the primary data There are many different ways that a researcher can make use to gather the primary data. Primary data is the data which comes directly from the sample size. The nature and accuracy of the collected data depends on the method of data collection and the selection of the sample size and location of the research. The different methods to collect the primary data are observation, interviews and printed or mailed questionnaires. Observation method in this method the researcher observes a limited sample size and findings are made on the basis of the observation. It is suitable when the researcher has a very limited number of samples and has enough time to finish the research. Interviews- by this method, the researcher directly or indirectly asks a set of predefined questions to the interviewee and the gathered data is used for the analysis purpose. The researcher can either conduct direct or telephonic interview with the interviewee and it is necessary for the researcher to prepare a set of questions which is related to the research topic. This method is also suitable when the chosen sample size is small. Questionnaires this method of data collection suitable when the researcher need to collect a large number of data. The researcher needs to prepare a questionnaire and answers for the questions should be a one word or the researcher needs to provide a set of options from which a person can choose. Nowadays we can see the researchers use free websites or online tools (for example survey monkey website) to gather the data or the researcher may email the questionnaires to the participants email address. In the research problem we can use the questionnaire method to collect the data from the participants. Ways to collect the secondary data We can gather the secondary data by making use of the existing information or by referring the previous researches conducted by a trusted person or even we can make use of the reports of some trusted sources. For example sometimes it is necessary for the researcher want to know the profit earned by a company in a short period time and in this case we can say that the companys annual report is an example for the secondary data source. In the research we can choose the quantitative analysis as the research methodology and questionnaire as the way to gather the data from the sample size. Set the sample size and location for the data collection The researcher needs to find a sample size which should represent the entire population and should be capable of producing an unbiased result for the research problem. The researcher can not include the entire population in the sample and can randomly choose items from the large population. In the give n research problem we can choose the sample size as 50 people from the population. The sample should contain employees working for the branded organisations and fresh graduates who all are looking for job. In the questionnaire we can include questions related to measure the effectiveness of the retention techniques and the employer branding. In the questionnaire the researcher can include both the popular employers and unpopular employers. For instance the researcher can asks the participant about the organisations which would they likes to work with. In the research we can classify the sample size 50 into 25 employees from the people working in the Sainsbury and 25 from the local people of the selected area. The researcher can approach the above mentioned set of people from the population. It is necessary for the researcher to prepare a schedule for the data collection and can choose a particular location for the data collection. Set timetable for the data collection activities. It is necessary for the researcher to set a date and a time for the collection of data related to the search. By doing this the researcher can track the number of days taken for each activity in the research. Chapter 4 Data analysis and findings After the collection of the data, the researcher needs to evaluate the collected data. The researcher can categorise the data on the basis of age, work and sex and can prepare the information on the basis of that. For example in the current research if we apply the data analysis we may get results similar to that of the following. Out sample size is 50.25 males participated in the survey or 40 people love to work with the branded employers.In this stage the researcher can avoid the unwanted samples from the sample collection and remove the samples which seem to avoid the occurrence of an unbiased result. After the data analysis process, the researcher gets the real data required for the research. Methods to reveal the research findings Once the researcher filtered the collected data, it is necessary to display the findings with the help of some graphs or charts. The common tools used in this method are the scatter diagrams, bar charts and pie diagrams. Sometimes it is necessary for the researcher to use some statistical calculations like mean, median, correlations and graphical displays such as scatter diagrams or regression analysis graphs. As we have chosen the quantitative analysis method and questionnaire method we can make use of some diagrams to represent the findings of the research. For example we can use pie diagrams or bar charts to represent the number of respondents for a particular question. In the case of qualitative analysis, the researcher can use some tabular forms to compare the features of the sample. Chapter 5 Scope of the research In the given research, the researcher has limited the size of the sample to 50 people and the result of the research based on the responses from the chosen sample. The researcher needs to choose the sample to get an unbiased solution to the research problem. In the research, the researcher have chosen 25 employees from the Sainsbury supermarket and 25 people from the public and the data collected from these two groups using the questionnaires. Ethical issues In this section the researcher needs to give much importance to the privacy of the participants in the data collection methods. In the research, the research does not want to collect any personal information from the participants. If the researcher has the details of the participants, the researcher has no rights to use the data with out the consent from the respective person. According to Resnik B D ,the persons who all participated in the data collection method should be independent of the influence of any third parties and the researcher needs to give equal opportunity to all to participate in the data collection process (Resnik B D, 2009). Preparation of research schedule using the Gantt chart According to Barkley B T, the researcher can make use of the Gantt chart to identify the length of the whole research process. It also the researcher to break down the research in to different processes and shows the effective ways to finish the research in time. It shows how the researcher can carry out more than one task at a time (Barkley T, 2006). In the given research also if we apply the Gantt chart, we can break down the processes in to different parts and allocate a particular time schedule for them. it helps the researcher to conduct more than one process at the same time. Conclusion: The report helped me to identify the importance of channels of communication and it gives me insight of how communication play vital role and can be improved and I can make use of these learned things n my final dissertation.

Interview Essay - David Redding - 798 Words

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Budget And Policy Paper - 1597 Words

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To Drill or Not to Drill Free Essays

To drill or not to drill; I say not to drill. Americans need to not be dependant on any other person for their energy usage. We moved to this beautiful country to assert our independence and yet we feel we have to bow down to other countries for what we need. We will write a custom essay sample on To Drill or Not to Drill or any similar topic only for you Order Now I feel we should find other ways to get our fuel like ethanol. We can make our own fuel and even if it cost more we no longer have to fight for our fuel. We can make our ethanol from corn husk and not the actual kernel so it would not interfere with the increase of food prices. To many people ethanol is the choice and I agree. There are other ways to get energy by solar and wind and water but they are not as popular and are more costly. Although, when used with the ethanol we can reduce greatly our dependence on other countries: which is what we should be doing. Solar energy is getting our energy from the sun. Solar powered businesses are one way we can help. Wind mills supply energy as well. Also, nuclear plants are another way to supply energy but it is not a popular way. I feel strongly against drilling for oil in Alaska and depleting our fossil fuels. Not only do we disturb nature and its inhabitants but we need to find a better way to supply our energy needs. I know I am being biased and I am unsure how to change my opinion to see the other side for I feel we as Americans run on greed so many times and jump into what we need now and do not look at what the effects will be farther in the future. I need to look more closely at both sides of the picture but right now the cost of fuel is so much Americans are having to choose between milk for their children or gasoline to get to work. Maybe more people should go back to horse and buggies or ride a bike to work. How to cite To Drill or Not to Drill, Essay examples

The Jungle (1334 words) Essay Example For Students

The Jungle (1334 words) Essay The JungleThe book I read was The Jungle by Upton Sinclair. This story is both fact, and fiction. The true part about it is the meat packing part. The fiction part, I don’t know, I don’t know if Jurgis was real or not. The story opens with the feast at Jurgis and Ona’s wedding in America, but soon flashes back to the time before they left Lithuania. Jurgis met Ona at a horse fair, and fell in love with her. Unfortunately, they were too poor to have a wedding, since Ona’s father just died. In the hopes of finding freedom and fortune, they left for America, bringing many members of Ona’s family with them. After arriving in America, they are taken to Packingtown to find work. Packingtown is a section of Chicago where the meat packing industry is centralized. They take a tour of the plant, and see the unbelievable efficiency and speed at which hogs and cattle are butchered, cooked, packed, and shipped. In Packingtown, no part of the animal is wasted. The tour guide specifically says â€Å"They use everything about the hog except the squeal,† (The Jungle, page 38). Jurgis’s brawny build quickly gets him a job on the cattle killing beds. The other members of the family soon find jobs, except for the children. They are put into school. At first, Jurgis is happy with his job and America, but he soon learns that America is plagued by corruption, dishonesty, and bribery. He is forced to work at high speeds for long hours with low pay, and so is the rest of the family. He is cheated out of his money several times. The children must leave school and go to work to help the family survive. This means they will never receive the education they need to rise above this. Ona is not permitted to take a holiday, even for her own wedding. After the birth of her first son, Antanas, Ona soon becomes pregnant again. She becomes very upset, but will not tell Jurgis why. After she fails to come home one night, Jurgis confronts her. She breaks into tears and tells Jurgis that a foreman named Connor has forced a sexual relationship on her. Jurgis curses her and runs off to find Connor. After beating Connor to a pulp, Jurgis is sent to jail for thirty days. The judge refuses to listen to Jurgis’s story seriously. When Jurgis is released, he finds that his family has moved to an even poorer neighborhood, and Ona is in labor at that very moment. Neither the baby, nor Ona, who went into labor two months early, survive. Jurgis pulls himself together for the sake of Antanas and gets a job. When Antanas drowns in the mud-filled street, Jurgis gives up on Packingtown and his family. He hops aboard a passing train, and leaves Chicago. Jurgis enjoys a â€Å"hobo† life, wandering across the country. When winter comes, he is forced to return to Chicago. He gets into a fight in a bar and is sent to jail. In jail, he meets Jack Duane, an experienced criminal. After being freed from jail, Jurgis and Duane team up in a luxurious, but risky life of crime. Jurgis learns about the connections between criminals, police, politics, and big business. He becomes a member of this complex network and moves into politics. He runs into Connor again, and beats him to a pulp a second time. Connor’s politicalconnections cause Jurgis to lose all his acquired profit. Jurgis is back to wandering the streets. To keep warm, Jurgis walks into a Socialist meeting. After the meeting, he is introduced to a man named Ostrinski, who teaches Jurgis about Socialism. Jurgis agrees completely with the political party’s ideals, and becomes an active member. As the story ends, the results of an election are being received. The novel concludes on a positive note, showing that the Socialist party made significant progress all across the country. .ubfad4e85d34e942004cffada4ea13a36 , .ubfad4e85d34e942004cffada4ea13a36 .postImageUrl , .ubfad4e85d34e942004cffada4ea13a36 .centered-text-area { min-height: 80px; position: relative; } .ubfad4e85d34e942004cffada4ea13a36 , .ubfad4e85d34e942004cffada4ea13a36:hover , .ubfad4e85d34e942004cffada4ea13a36:visited , .ubfad4e85d34e942004cffada4ea13a36:active { border:0!important; } .ubfad4e85d34e942004cffada4ea13a36 .clearfix:after { content: ""; display: table; clear: both; } .ubfad4e85d34e942004cffada4ea13a36 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubfad4e85d34e942004cffada4ea13a36:active , .ubfad4e85d34e942004cffada4ea13a36:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubfad4e85d34e942004cffada4ea13a36 .centered-text-area { width: 100%; position: relative ; } .ubfad4e85d34e942004cffada4ea13a36 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubfad4e85d34e942004cffada4ea13a36 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubfad4e85d34e942004cffada4ea13a36 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubfad4e85d34e942004cffada4ea13a36:hover .ctaButton { background-color: #34495E!important; } .ubfad4e85d34e942004cffada4ea13a36 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubfad4e85d34e942004cffada4ea13a36 .ubfad4e85d34e942004cffada4ea13a36-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubfad4e85d34e942004cffada4ea13a36:after { content: ""; display: block; clear: both; } READ: American industrial revolution EssayThis book describes the horrors of the meat packing industry in great detail. People were forced to work from before sunrise to after sunset. In the meat preserving plants, the floors were never dry. The workers would catch horrible foot diseases, causing them to loose toes andeventually entire legs. The butchers would be forced to move at a blinding pace, often cutting themselves and others. They would still have to work though, or loose their job. Often, the wounds would become infected, and the butcher would die of blood poisoning. The book discusses all the things that were being shipped out to the civilized world as â€Å"meat†. Sausages were not really made of sausage meat. They were mostly composed of â€Å"potato flour†; an odorless and tasteless potato extract with almost no food value. There were the cattle that had been fed â€Å"whiskey malt†; the refuse of breweries. These animals would become â€Å"steerly†, or covered with boils. â€Å"It was a nasty job killing these, for when you plunged you knife into them they would burst and splash foul-smelling stuff in your face,† (The Jungle, page 99). According to law, diseased meat could not be sold out of the state. However, there were no laws restricting it’s sale inside the state. As a result, the tuberculosis-infected hog meat never left Packingtown. It was sold to the meat workers at inflated prices. There are many characters in The Jungle. These characters vary widely in their professions, social status, and economic status. The main character in the novel is a Lithuanian named Jurgis Rudkus. I think he was an O.K. guy, but in the end, I can see what he did. His wife is Ona Lukoszaite, also a Lithuanian. I thought she did the right thing, about the problems with Connor. They have a son named Antanas. Mike Scully is a powerful political leader in Packingtown. Phil Connor is a foreman in Packingtown, â€Å"politically connected† (through Scully), and a man who causes much trouble for Jurgis. I didn’t like him because of what he did to Ona. Jack Duane is an experienced and educated criminal who is also â€Å"politically connected†. The entire book was meaningful to me. The thing that was meaningful in a bad way was the Packingtown its self. Another thing that shocked me while reading the novel was the cruelty to animals. The animals were packed in freight cars, and shipped across the country. Many of them died on the trip. Once reaching Packingtown, each hog had a chain fastened around its leg, was hoisted into the air, and carried into a room where its throat was slit. When the cattle reached Packingtown, they were stunned by electric shock, and dropped onto a conveyor belt, where a man with a sledgehammer pierced their skulls. These animals existed in very poor conditions, especially the â€Å"steerly† cattle that developed boils. Despite the cruel conditions, the anti-American sentiment, and the one-sided views, the novel was well-written. Upton Sinclair did an excellent job of describing the massive organization and efficiency of Packingtown. It is clear that he despised Packingtown, for being a center of Capitalism and for its working conditions, but he was impressed with it. Packingtown slaughtered, processed, packed, and shipped hundreds of thousands of cattle and hogs every day. It ran twenty-four hours a day, seven days a week, and never stopped. Even during holidays and during union strikes, Packingtown still ran at full speed. Now that I have read The Jungle, I am amazed that our country survived to be the world superpower it is today. I am even more amazed that we did not all die from eating food made in such poor conditions. The novel did not persuade me to become a Socialist, but I did consider a vegetarian lifestyle. Nevertheless, I think it was a book everyone should read.. The EndEnglish Essays

Marketing Strategies faced by Pepsi Co-Free-Samples for Students

Question: Evaluate the Marketing Strategies facing the Marketers of the Pepsi Co Company. Answer: Introduction The purpose of this assignment is to provide an overview about the marketing mix and evaluate the marketing strategies facing the marketers of the Pepsi co Company. The application of 8P marketing mix on one of the product offerings of Pepsi is discussed in this report. PepsiCo Inc is one of the biggest American multinational beverage corporation headquartered in New York. The organizations beverage portfolio provides several choices to their customers and hence drives enhancement in productivity as well as new capabilities. Their product portfolio includes near about 22 brands, which in turn generates around $1 billion in annual retail sales. In fact, their product brand is available across the globe. The purpose of this company is to create healthier relationship between customer and product while continuing to expand their business. The marketing mix signifies the set of varied marketing tools that the entity utilizes for pursuing its objectives of marketing. The firm uses it as s trategic tool for formulating development plan as well as promotion of their product (Armstrong et al., 2015). 8p marketing mix aids the firm to review their business problem that affects their marketing strategy of the commodities. In addition, this kind of marketing mix also helps this company to realize the synergy and dynamics, which are included among some of the vital elements. This study also focuses on the contemporary issues that affect the marketing strategy of this organization. The last section of the study focuses on the recommendations for aiding Pepsi co to face these issues. 8p marketing mix concept 8P marketing mix signifies the model that aid to assess the business marketing strategy through some approaches. It is basically flexible for adapting all kinds of business selling goods and service as well as involving the role of customer service (Baker Saren, 2016). This kind of marketing mix is also taken into account as significant framework that aids the firm to analyze their competitors and plan their strategy based on this. The components of this 8P marketing mix involves- Product-One of the core value of the marketing effort is the good that the company produces based on the target customers. Most of the firms apply product testing method before launching the product in the market. The main reason behind adoption of this method is to attain trust of the customer and achieve success in the marketplace (Baker, 2014). This testing thereby facilitates them to make important decisions regarding the product such as designing, giving brand names, packaging etc. In some situation, the company faces difficulty in selling the new products owing to less demand. However, the integration of this tool might help them to increase these products demand in the competitive marketplace. PepsiCo provides huge product range under different brands including Pepsi, Pepsi Diet, Pepsi Max, 7up, Diet Pepsi Lime and so on. Price- Price usually covers the amount paid by the consumers for purchasing the product. This generally represents the total unit basis, which the company obtains from marketing of the products (Hanssens et al., 2014). The marketing department of the organization generally concentrates on the certain objectives of pricing as well as the factors impacting product price. Moreover, if the product being launched attains positive customer value, then the organization strategizes to set higher price. This in turn helps them to gain high profit margin. In addition, price of few commodities also gets influenced by the companys distribution plans, competitors goods price, markups and its value chain cost. However, it is necessary for the firm to make proper marketing strategy in order to mitigate price challenges arising in the competitive business environment. PepsiCo applies price discrimination strategy for maintaining pace and meet the requirement of customers. Promotion- Promotion of a particular commodity generally encompasses sponsorship, advertising in social media, personally selling, hoardings, public relations etc. With the help of promotional mix, the company makes aware of the product to their target audience (Chaffey Ellis-Chadwick, 2016). This method influences the customers decision making of purchasing the commodity. Apart from this, the firms usually make their contact with their consumers through these promotional efforts. In addition, these promotional activities also increase the expectations of the consumers and also drive total sales of the entity. One of the important marketing as well as promotional tools used by Pepsi is making strategic alliance with several other partners around the world. Other promotional strategies used by this company involves introduction of new flavors, low pricing, seasonal advertisement and so on. Physical evidence- All tangible as well as visible traces of business encountered by the customers that precedes buying of commodities are termed as physical evidence. Some of the important sections of physical evidence in the entity involves advertising, signage, brochure etc. These physical evidences are generally used by the firms in order to gain competitive advantage against their rivalries and improve their brand image in the market. They have also packaging philosophy that is- reduce, reuse , recycle and renew. Partnership-The organizations seeks for making new partners and administers their existing business partners for perking up their marketing operations. In addition, partnership also facilitates them to increase their level of profitability and enhance the performance in business. PepsiCo partners with SODA (Soda Stream International) for driving sales of certain beverage products. However, this entity expanded their business in the globe by using their strategic partnerships. Process- Every organization designs the marketing process in such a manner by which they can provide full satisfaction to their customers (Gilligan Hird, 2012). Few problem arises while conducting this process including process elements, which in turn place convince of provider ahead of consumers. The process used by Pepsico involves removal of high fructose from the traditional. The filled bottles are shipped for wrapping and sealing for protection, cartons, labels etc. Trained technicians performs quality control audits during manufacturing sequence. Lastly, as rinsed cans reaches filler, it is reinverted, filled and closed with lid. Product distribution- Distribution of product refers to the method applied by the organization to reach their products to customers. Effective product distribution is important for the entity for attaining their marketing target (Boone Kurtz, 2013). There are basically three types of strategies used by most of the firms for distributing the product based on its characteristics. These distribution strategies involves- selective, exclusive and intensive. Extensive distribution refers to distribution of highly priced commodities, which in turn requires details of sales from the mediator. Selective distribution is used when the manufacturers needs high geographical spread. Additionally, intensive distribution is applied for distributing low priced goods. PepsiCo has huge extensive distribution network across the globe, which ensures that the Pepsi products are available in each locality especially where the target market is situated. People-They are mainly the staffs of the company who contact with the customers directly and hence define service (Thaichon, Quach Lobo, 2013) One of the important business operations used by the companies includes selection, recruitment, and retaining people for doing the work involved in marketing operation process. The staffs involved in marketing operations of PepsiCo have standard uniform and maintains friendly service with their customers. Applying the component to the Mountain Dew The Pepsi Co entity has developed many products of different flavors and launched them across the globe. One of the product brands that have gained good reputation in the global market is Mountain Dew. This product is carbonated soft drink brand manufactured and owned by this entity. The 8P marketing mix of Mountain Dew is explained blow: Product- Mountain Dew has been one of the famous beverages that has its existence across the globe. This product has citrus flavor, high levels of caffeine and less carbonate content. This brand has implemented commodity adaption strategy since in some nations this product has less caffeine levels. Over the last few years, this brand has expanded their product portfolio by manufacturing hygienic drinks including Diet Mountain Dew, Raspberry Citrus, citrus orange etc. Price- This product brand has implemented competitive pricing strategy owing to competitive soft drinks market across the globe. This brand also revises its price based on the geography as well as competition in the market. The main purpose of implementing this pricing strategy is to increase market share by reducing their profit margin each unit and gain profit by applying economies of scale. They also applies discounted prices for promoting new product. Promotion- The target segment of this product brand is young customers and so their promotional strategy aims at placing product as sports inclined customers choice. In fact, 360 degree marketing has been used by this brand through ATL (Above the line) and BTL( below the line) platforms. In ATL campaign, the product are usually promoted through print media, TV advertisement and billboards (De Mooij, 2013). Furthermore, they also uses social media for promoting the advertising theme. On the other hand, in BTL campaign they have started Green Label Gaming program for extending their sponsorship to top vedio game designers. In addition, Physical evidence- The logo of Mountain Dew and several methods of promotional campaign facilitates them to attract large number of customers around the world. Product distribution- This brand has widespread as well as strong distribution network owing to its manufacturer PepsiCo. It involves services of retailer and distributor for reaching their customers through restaurants, supermarkets, discount stores etc. Process- The condensation process is used for bringing droplets and shiny luster in the product. This procedure results to sublime nature in the product. In fact, the packaging procedure involves creative bottling and labeling of drink. They mainly focuses on the designing bottles in order to attract more young aged customers in the global market. Partnership- This brand partners with three main esports company including Splyce, Team SK gaming and Team Dignitas. These partnerships provide gamers across the globe, which in turn improved the brand image around the world. People- The staffs recruited by them are provided training for dealing with the customers while marketing the product. However, this helped them to increase the sale of product and achieve success in the market. Contemporary issues facing the marketers The contemporary problems facing the PepsiCo marketers are given below: Corporate social responsibility (CSR)- CSR is defined as the commitment made by the business for improving the well being of society through certain discretionary practices and resource contribution (Tai Chuang, 2014). There are some areas of CSR interest such as- environmental protection, welfare of workers etc. Some of the problems that this company marketers faces in the recent era involves- This company faces several criticisms for their products as these are viewed unhealthy and its packaging contributes to huge waste. The CSE ( Centre for Science and Environment ) has claimed water used for producing the product contained toxins. However, the toxins included pesticides, which in turn affect the health of many people across the globe. The company has been given the allegations that they use groundwater for making their operations that makes the farmers harder to grow crops in effective way. Social media Interactions- In the present decade, the marketers of the organization face several problems regarding social media interactions owing to absence of guiding principle given by the respective government of nation (Garrigos-Simon, Lapiedra Alcami Barbera Ribera, 2012). While interacting with the customers through social media, the companies sometimes face inadequacy of data (Constantinides, 2014). This in turn adversely affects their total productivity. Furthermore, at times socially insensitive messages discourage the employees working in Pepsi Co. As a result, this negatively affects their reputation and financial performance. Globalization- Globalization refers to intensification as well as acceleration of mechanisms, activities and procedure, which helps to promote global interdependence. Few evidences reflect that globalization creates several issues for the organization marketers in recent decades. The companies face immense competition in account of product pricing as well as its distribution method due to globalization. PepsiCo faces political as well as social problems due to this globalization. In fact, they faces huge competition regarding pricing and quality from Coca- Cola company. Technological advancement- Although technological advancement eased the operations of marketers, they faced many problems including direct interactions with their customers, provide training to other staffs for innovating new products. Since one of the vital components of marketing is to target foreign customers, some companies face several issues regarding identification of the persona of varied purchasers. Introduction of new technology reduces the efficiency of workers in PepsiCo, which in turn leads to lower productivity level. Moreover, it also affects their designing and packaging of the products. Ethical concerns- The marketers of the organization face ethical problems relating to promotional campaigns since it sometimes targets the children. The Pepsi Co Company has been linked to the Child labor, low wages and exploitation of employees. There are several workers in this company who paid less despite fulfilling their working conditions (DesJardins McCall, 2014). This beverage organization has also been accused of continuing violations of human rights as well as union practices relating to anti-trade regarding existing factories of some nation. This organization has been given the allegation of wasting water and using harmful ingredients in producing the product. This in turn adversely impacts on their reputation in the market and also decreased their sales. Impact of contemporary issues on marketing strategy of Pepsi Co All the contemporary issues stated above negatively impacted the marketing strategy of the Pepsi Co. Owing to the CSR issues, this organization has lost the trust of their customers and also in certain situation faces long legal procedure. In addition, the allegation given to this company regarding CSR activities also badly influenced their overall sales of products and reputation in the global marketplace (Reisch, Eberle Lorek, 2013). Globalization has also influenced the marketing strategy of the management of most of the companies. It adversely affects four areas of marketing of PepsiCo that includes- their brands, marketers community, their customers and academic area of marketing. Owing to these problems, they revise as well as introduced new marketing strategies for sustaining in the competitive business environment. The marketing managers of this entity adopt strategic alliance as market entrance strategy (Cartwright Cooper, 2012). They even increases exporting more products , which in turn results into worldwide economic integration. They even adopted licensing as well as franchising strategy that involves less commitment of total resources on the international marketer. Not only this, the marketers of Pepsi Co adopted counter trade for increasing their export of products especially with the developing nations. With the integration of this strategy, this entity has gained entrance in USSR. The promotional campaigns used by PepsiCo also creates conflicts between marketers and society, which in turn negatively affected their target customers as well as pricing policy of the product. Owing to advancement in technology, some unskilled laborers left their job. Some of them also lowered their efficiency level and this affected their performance. For this reason, the marketing department strategized to provide training and development to the marketers for mitigating with this challenge. As social media interactions affect their customers decision making in bu ying the products, they revise their strategy of disclosing all product features. They also planned to attain feedback from customers after launching and try to produce new product based on their requirements. Recommendations The recommendations provided should be considered by the marketers of this company to improve their operations and achieve success in future. One of the important marketing strategies that this company should continue in future is mergers and acquisitions (Cartwright Cooper, 2012). For continuing their growth in business, this entity should continue to make effective mergers and acquisitions of bottling and beverages. As PepsiCo has several brands that contributes to their overall income, their marketing department should spent huge amount of money on advertising as well as marketing campaigns. However, it is predicted that successful campaigns will help them to increase market share over the competitors. Since globalization creates branding problems for PepsiCo, it is necessary for their marketers to adopt new marketing strategies (Gilligan Hird, 2012). These might include- different slogans for varied products and designing new bottle for new product in order to improve their bra nd image and maximize profitability. Opportunity in growth is also found in the rise in demand for consumers. However, this company should not only expand their product categories but also produce the products with lesser amounts of calories as well as sugar. This in turn will help them to drastically increase their sales and attain higher revenue. In addition, this organization should also adopt responsible marketing in order to avoid ethical issues. Responsible marketing means that the entity should design their advertising as well as marketing campaigns in socially sustainable manner (Von Schomberg, 2013). Furthermore, they should also include moral values while making advertising campaign for creating positive impact on their customers. It is also suggested that this firm should focus on their pricing decisions. It has been seen from the recent study that the price of PepsiCO products are generally lower as compared to their rivalries. This in turn might translate to lower produ ct quality to their customers. Therefore, it is recommended that this firm should increase their prices for matching their rivalries. As this organization has been found using tap waters in the bottled drinks and selling it to their customers, this created issues in CSR activities. Therefore, the entity is suggested to eliminate utilization of deceptive marketing practices and be more transparent to their customers. Conclusion The conclusion that can be drawn from the above study is that effective implementation of marketing strategies help the organization to attain higher profit margin and achieve success. It also facilitates them to gain competitive advantage over their competitors. PepsiCo gains competitive advantage through their innovative product line. As this company has been reliant on franchise bottle organization for distributing their product, they face issues since some franchises oppose to introduce new products. Moreover, other contemporary issues also affect the marketing strategies of this company. Additionally, the strategic marketing plan should be made by the marketers of the company by focusing on their business strategy. 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